This is pepto bismol gluten and dairy freechart, from RBC Capital Markets' Investment Strategy Playbook for July, is quite something.

With little pause, the cost of a cable subscription has exploded over the years.

We know that

people are ditching pay TV

for cheaper, contract-free streaming options like Netflix.

And, according to data provided to

BI Intelligence

, the gap between the number of TV and internet subscribers keeps widening, with more people opting for broadband-only packages.

Screen Shot 2015 07 04 at 1.19.53 PM

(RBC Capital Markets)

NOW WATCH:

Don't Be Afraid To Cancel Cable — Here's How To Get All The Programs You Love

More From Business Insider

Here's the real reason why marijuana is illegal in the US

Donald Trump is on an absolute roll after wild week filled with Twitter fights and heated debates about rape

Tesla is at another crossroads

View comments